Recensa Standard v0.1 · read it See a record Build your record

Your customers are already researching you

Put your reviews, complaints and evidence in one place you own.

They find reviews on marketplaces, forums and review sites. Recensa gives them one permanent place to see the complete record, on a customer-record domain you control.

yourbrandreviews.comorreviews.yourbrand.com

You own the domain and the data.
You don't control the rules.

Verified reviews. Complaints. Your responses. Evidence. One permanent record, built for customers, search engines and AI.

Build your record See what a record holds
Prototype · sample data
https://probioformreviews.com
Owned and operated by Probioform. This is not an independent review site.

Probioform customer record Sample data

Complete as of 13 August 2026

2,021experiences
4.7average
1,412order-verified

Most praised

Noticeable results in 2–3 weeks612

Most criticised

Bottle drips when poured14
Unresolved evidence issue: GMP certificate expires in 19 days
negatives retained 99.8% · critics answered 94% See the full record →

Illustrative figures in a prototype record. Recensa publishes no number it cannot substantiate — including its own, which are currently zero.
Probioform is affiliated with Recensa's operator. Relationship disclosed§5.11.

One record, three readers

The same page has to satisfy all three.

A record that only serves search engines gets abandoned by customers. One that only serves customers never gets found. It has to do all three jobs, or it does none.

For customers

Research the company

See what buyers praise, what they criticise, whether the company responds, and what is actually verified — in one page instead of six tabs.

For search

Give Google a first-party record

A crawlable domain holding first-party reviews, complaint history and information that exists nowhere else. Whether it ranks is not ours to promise, so we measure it and tell you.

For AI

Give machines a source

Structured, dated information with clear provenance, so an assistant answering questions about you has something retrievable to read. We do not try to influence what AI says about you — only to make reliable source material easy to find.

Why anyone believes it

Rules a brand cannot switch off.

Trust isn't built by showing that nothing went wrong. It's built by showing what happened when it did.

You own the domain. Recensa enforces the rules.

That division is the whole design. A brand-owned review site is worth reading only if the owner has given up the ability to edit it — so both sides are constrained, and the constraints are published.

The brand cannot

  • Delete a review for being negative
  • Edit the text of anyone's review
  • Change a review's verification status
  • Invite only the customers likely to be happy
  • Accept a review for payment without labelling it
  • Hide the complaint summary or the integrity figures
  • Call the record independent

Standard v0.1 §4

Recensa cannot

  • Sell placement, badges, or any change to a figure
  • Offer a tier where complaints are hidden
  • Redefine what "verified" means, retroactively
  • Hold the record's address — the brand is always the registrant
  • Withhold the full export when a brand leaves
  • Sell review data, or train models on it
  • Run a directory that competes with our customers

Standard v0.1 §5 · we publish our own removal counts too

"Cannot" — how, exactly?

A fair question, and the answer has to be more than a promise. Three mechanisms, in increasing order of how much they'd cost us to break.

In the software

There is no button

Sentiment isn't a field a brand can filter or act on. No delete-for-negative exists to be requested, escalated to, or granted as a favour.

In the contract

Both directions

The standard is incorporated into the agreement. It binds the brand, and §5 binds us — including the parts that cost us revenue.

In public

An arithmetic that has to add up

Every review is timestamped on arrival, before anyone sees it. Received, published and removed are counted separately, with each removal's ground. A quiet deletion breaks the sum.

What a record's ledger looks likeexample shape
Received1,842
Published1,827
Removed — fraud or duplicate13
Removed — reviewer's own request2
Removed for being negative0 — no mechanism exists

What the standard actually guarantees

Not principles — clauses. Every line below is a numbered rule in a document you can read in full, and every one of them constrains someone.

Negative reviews stay §4.1Removal only on a closed list of five grounds. "Unflattering" is not among them, and no sixth ground can be added quietly.
Nobody edits a reviewer's words §4.2Only the author may amend their own review, and both versions stay visible with their dates. Corrections are additive, never replacements.
Verification can't be re-labelled §4.3A brand cannot change a review's status, or drop reviews out of a calculated figure it dislikes.
Invitations can't be cherry-picked §4.4They go to every buyer in the window. Sentiment is not a field the invitation logic is able to act on.
Paid-for reviews are labelled §4.5Any discount, free product or prize entry is declared on that review, and can never be conditional on it being positive.
Timestamped before anyone sees them §8.3Arrival time is fixed on receipt. Received, published and removed are counted separately, so a quiet deletion breaks the arithmetic.
Every section says where it came from §7Four fixed labels — verified externally, connected data, calculated, stated by brand. A brand cannot change which one a section carries.
Gaps are shown, not hidden §5.8What we cannot verify is marked unverified on the record, rather than left looking complete.
Conflicts are disclosed on the record §5.11Including ours. Recensa is operated by Probioform Norge AS, which has a financial interest in Probioform — stated on every record involving it.
Ownership stated above all content §1, §4.7Every record says the brand owns and pays for it, and may never call itself independent, third-party or impartial.
Nothing changes retroactively §5.3, §12A review verified under v0.1 stays labelled under v0.1. Weakening any rule takes 90 days' public notice saying what and why.
The record survives leaving §5.4, §5.5The address is the brand's — a domain registered to it, or a subdomain of one it already owns. Recensa never holds it. A complete machine-readable export follows within 14 days, at no charge.

Read all fifteen sections

The honest limit: nothing stops a brand cancelling and republishing elsewhere without the history. What it cannot do is edit the record and keep the standard on it.

Why not just do it yourself

Ownership without rules isn't credible. Rules without ownership aren't yours.

You could register yourbrandreviews.com tomorrow and publish your own reviews on it. Nothing stops you — and nothing stops you quietly deleting the bad ones, which is precisely why no one would have reason to believe it.

Recensa separates the two.

You own the domain and the customer record. Recensa enforces the published rules governing what can be changed, removed, or labelled as verified.

Your own review page A review platform Recensa
Who owns the domain? YouThe platformYou
Who controls what gets published? YouThe platformPublished rules
Can the rules stop you hiding criticism? NoYesYes
Who owns the customer record? YouThe platformYou
Can you take the record with you? YesDepends on the platformYes

This is not a replacement for everywhere else your reviews appear. A brand can keep its marketplace listings, its review app and its platform profiles, and still need one record it owns outright. That record is what Recensa builds.

What a record holds

Four kinds of evidence, each labelled by where it came from.

A star rating tells a buyer almost nothing. A record tells them what customers said, whether the company answered, whether the product in their hand is real, and which sellers you supply.

What customers report

Reviews with dates, products, how long they've used it, where they bought it. Complaints counted and grouped, with whether each one is rising or falling.

calculated from reviews

What the company states

Its own answers, its founder story, the list of retailers it supplies. Published as supplied, labelled as unverified, because it is.

stated by brand

What the product proves

Batch codes a buyer can check against production runs, with the laboratory certificate for that run. Company registration checked against the public register.

verified externally

What the systems show

Delivery times, return rates, reply times, current returns policy — read from the brand's own commerce systems on a schedule, with the time of the last read.

connected data

Why a separate domain

People search your name and read someone else's page.

Branded review searches are the last thing someone does before buying. Most brands control one or two of the ten results. The rest belong to forums, marketplaces and review platforms that sell your competitors' ads beside your name.

A record on your own domain is a page you control, built to answer those searches. Whether it ranks depends on competition nobody controls — so we measure it and tell you, rather than promising it.

Why it's worth keeping

The record gets harder to replace every year.

Software is copyable in a month. History isn't. What you're paying for after year one is the part nobody can hand you on day one.

Day one

  • 3,000 imported reviews, original dates kept
  • Company registration verified
  • Existing certificates published
  • An address with no authority yet

Year one

  • 4,800 reviews, most order-verified
  • 12 months of complaint themes, rising and falling
  • 12 months of replies, timed
  • Batch and policy history

Year three

  • 10,000+ customer experiences
  • Complaints traced to the changes that fixed them
  • Hundreds of verified production batches
  • An address with three years behind it

If you leave, the address and a full export go with you — you already own both. What stops is the verification, the calculations and the history continuing to accumulate.

Who this is for

Brands people research before buying.

Not every store needs this. If nobody searches your name and you have thirty reviews, a record has nothing to publish.

A good fit

  • Hundreds or thousands of existing reviews
  • Real search volume on your brand name
  • A product people look up before buying
  • Shopify, WooCommerce or similar
  • Batch or lot codes on the product

Not yet

  • A new store with few reviews
  • Nobody searching your brand name
  • Service businesses — not supported in the first release
  • Anyone who wants complaints hidden
SupplementsSkincarePet health Food and drinkConsumer healthConsidered purchases

How it works

Four steps. The first three take an afternoon.

  1. 01

    We settle the address, in your name

    A dedicated domain — yourbrandreviews.com or a variant — registered with your company as the registrant. Where the obvious name is taken, or you would rather not add a domain at all, the record lives on a subdomain of the one you already own: reviews.yourbrand.com. Either way the namespace is yours before we publish anything, and we never hold it.

  2. 02

    You connect the reviews you already have

    Judge.me, Loox, Yotpo, Stamped, your own export. Nothing is scraped: you authorise each app and we import your own data through its API. A brand with an existing review history can publish that history from day one, original dates intact.

  3. 03

    We publish the record

    Reviews are published directly in server-rendered HTML, rather than depending on a JavaScript review widget. That makes the record straightforward for crawlers and machines to retrieve.

  4. 04

    It keeps growing

    Review requests to every buyer, a permanent QR on your packaging, batch checks, replies to critics. The record gets more useful the longer it runs, and none of it needs a website project.

Plainly

What we don't claim.

Most of this category is sold on promises nobody can keep. Here is ours, stated before you ask.

  • We don't promise a Google position. A new domain starts with no authority. We measure where you rank and report it, including when it hasn't moved.
  • We don't promise AI assistants will cite you. We make your record retrievable. Whether a model quotes it is not ours to sell.
  • We don't produce star ratings in Google. Reviews about yourself aren't eligible for them. Anyone claiming otherwise is guessing.
  • We don't score or certify your company. We measure how the record is kept, not whether you're good.
  • We don't copy reviews that belong to a marketplace or review platform. No Amazon, no Reddit, no scraping. Reviews collected on your behalf by a provider you authorise — Judge.me, Loox, Yotpo — are yours, and we import them where your rights and their terms allow.
  • We don't claim all of this is built. The first release is the record itself: review import, verified collection, retained negatives, replies, complaint themes, provenance, export and search measurement. Batch checks, certificates, channel lookups and multi-market records come after the first records prove useful.
  • We don't call unlisted sellers counterfeiters. You may state who you supply. Accusing a reseller is someone else's business.

Pricing

Trust isn't a premium tier.

Every record carries the whole standard. If more plans ever exist, that does not change: paying less would buy less automation, never a less trustworthy record.

Included at every price, now and at any price we ever charge

These are the standard. They cannot be bought out of, switched off, or upgraded away from — §5.2.

  • The record's address, controlled by you
  • Verified reviews with order matching
  • Complaint summary, published
  • Record integrity figures
  • Removal log and its counts
  • Provenance labels on every section
  • Ownership disclosure
  • Full record history
  • Complete export if you leave

One plan

everything in the first release

€249 / month

+ €499 setup · billed annually

  • The full standard, as above
  • Import of your existing first-party reviews
  • Commerce connection and order verification
  • Review requests to every buyer
  • Permanent QR on your packaging
  • Complaint themes and brand replies
  • Evidence you upload yourself
  • Branded-search measurement

One plan, because three would be a pricing hypothesis and we have no customers to test it against. Billed annually because a record accumulates — reviews, complaint history, responses, search visibility — and none of that shows up in month one. No plan hides complaints, and there is no price at which one does. Agencies managing several brands: write to us.

Start here

See what your record would hold, before you buy one.

Tell us your brand and we'll assemble what a Recensa record would hold for you, from public information only, and email it to you. No charge for this, no call, no obligation, nothing to install.

  • Your company facts, checked against the public register
  • What your own site states about you, labelled as your claim
  • How many reviews you have publicly, and where they live
  • The record's shape — every section, on your brand
The gaps are the point. Your complaint themes, your verification rate and your praised-and-criticised summaries will be empty, because they can only come from your own reviews. We don't scrape them from anywhere — §10 forbids it, and a record built from copied text would prove nothing about your customers.

Your record is generated automatically and arrives by email, usually within a few minutes.
We use your email to send this record and to reply to you. Nothing else, no list, no sharing — how we handle your data.

Recensa in public

We publish our own numbers, including the bad ones.

A standard is only worth something if its operator is measured by it. Under §5.9 we publish what we serve, what we remove and why, and who has left us.

As of 13 August 2026

0records published
0reviews under the standard
0reviews removed
0brands departed

Recensa has no live records yet. The standard is published, the first record is in build, and this page will carry real figures — with the removal breakdown by ground — from the day it goes live. We'd rather show you zeros than a number we can't stand behind.

The standard

Read the rules before you trust the record.

Fifteen sections covering verification, the closed list of removal grounds, provenance labels, what happens on breach, and what happens when a brand leaves. Including five questions v0.1 hasn't solved yet, named rather than hidden.

  • Versioned and permanent. Every version stays online with the date it took effect.
  • 90 days' notice before any rule binding us is weakened, stating what and why.
  • No retroactive redefinition. A review verified under v0.1 stays labelled under v0.1.
  • A public breach log — ours as well as our customers'.
  • Export and domain rights that survive you leaving.
Read Standard v0.1

§5.1 We do not sell placement, ranking, badges, favourable labels, or any change to a calculated figure. There is no price at which a figure moves.

§12 Every version stays published. Weakening any rule takes 90 days' public notice, stating plainly what is being weakened and why. Nothing changes retroactively.

§13 If Recensa breaches §5, the remedy is that anyone can point at this document — and at the breach log we keep beside it. Narrow rules we can actually keep, in public, are worth more than broad promises with no mechanism behind them.

See the prototype record